Google will bury fake news in its search results


Google regularly asserts that only 0.25% of its results return "offensive or clearly misleading content".

The examples were pretty unsettling, including Holocaust denials, a claim that President Barack Obama was running for a third term, and a wide range of other conspiracy theories.

Google has indicated that it will be changing the systems and continually making enhancements to reduce the amount of fake news, and improve the user experience at the same time. With Google's new feedback tools (see image above), users can now report any offensive, inaccurate or otherwise improperly featured snippets or autocomplete suggestions straight from the results page.

Google is stepping up its war on fake news by tweaking search to demote low-quality content and offering tools for users to report offensive Autocomplete and Featured Snippets suggestions.

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What's New in Google Search?

Furthermore, it has updated its search quality rater guidelines to provide more detail about what are considered "low-quality" webpages. Just as editors at traditional media outlets have to curate content and separate fact from fiction, Google has to do the same on a massive scale for all the stuff published to the web. The detailed information is for those looking to jump into the deep end of figuring out how Google search works. Some of the new sites are even making fake news to earn views and clicks of other readers. The tech company has also promised to provide greater transparency surrounding its search practices.

To fight the fake news problem, Google is asking for feedback from users. Find us on Facebook too!

But that was still enough to threaten the integrity of a search engine that processes billions of search requests per day largely because it is widely regarded as the internet's most authoritative source of information.

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Google's human reviewers, equipped with the new guidelines, then rate the quality of results as it makes changes to its algorithm, which will help its algorithms further demote low-quality content.

Watch this space for latest news on Google products.

Project Owl is what Google is calling its newest Google Search update that begins the battlefield attack against the fake news problem that broke out past year around the U.S. Presidential Elections 2016.

You will see a feedback link in tiny print and if you click on it, you can provide feedback as to whether the source was accurate, used vulgar or hateful speech, is harmful or risky and whether you considered it harmful, unsafe or violent. Google intends to use this feedback to improve its algorithms.

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