Baba Ramdev: Follow Israel, behead 100 Pakistani soldiers

Breathe in dominate the world breathe out

As per market experts, the Yoga followers of Baba Ramdev are the loyal customers of Patanjali.

"We have done research on e-commerce model and there are some practical problems for FMCG products, we have solved some problem and planning is underway, in coming time if these problems get solved we will go in for e-commerce model as well", said the Patanjali CEO, who debuted on Forbes magazine's "100 Richest Indians" list past year.

At a recent event held in the capital, in his usual caustic style, he said his company's products such as honey and ghee have stolen a march over rivals.

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"Honey (sales) is around Rs 350 crore and would grow to Rs 500-Rs 600 crore this year". "We will give people choice because there is nothing tastier and healthier than vegetarian Indian food".

It is reported that Baba Ramdev's Patanjali is soon going to become a bigger brand than ever before, the company released a report regarding its turnover, which is expected to get doubled this year.

Besides, the company is keen to further strengthen its presence and lead in most product categories.

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In FY17, Patanjali Ayurved alone contributed Rs9,634 crore to its turnover, while Divya Pharmacy that manufactures ayurvedic medicines had clocked Rs870 crore sales. In a year, the Haridwar-based fast-moving consumer goods (FMCG) company's revenue has zoomed to more than Rs 10,000 crore.

The company is in the process of setting up mega production units at several places, including Noida, Nagpur, and Indore, which would take its production capacity to Rs60,000 crore from the existing Rs35,000 crore.

Baba said, "We are working on the business plan and branding". The Ayurved division registered Rs 9,346 crore in business for the financial year 2016-17. Following the mantra of "Make in India", the company's founder Ramdev aims to be the largest Swadeshi brand in the next year or two.

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Recently, the company said it is aiming to double its market share in the country's food processing market from 10 percent to 20 percent, and intends to spend Rs 5,000 crore for expansion across various segments.


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