Netflix's CEO wants more of its original series to fail

Netflix CEO Reed Hastings speaks at the Consumer Electronics Show in January

Hastings also pointed out that Netflix is big enough to get the deals it wants to ensure its customers have access to its service, so the natural fighters in the current net neutrality debate are startups and smaller companies that are more dependent on its principles.

"Our hit ratio is way too high right now", Hastings noted in an interview conducted yesterday by CNBC, referring to the fact that virtually no Netflix original shows have been cancelled after one season (The Get Down is the only exception).

He told CNBC: "We've cancelled very few shows". "We have to take more risk; you have to try more insane things", he said. "Because we should have a higher cancel rate overall". "You get some winners that are just unbelievable winners, like 13 Reasons Why". We are adding more and more shows.

"Sometimes the establishment is clumsy and they try to shut out the insurgent and then the insurgent role is to try to play that up", he said.

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However, Netflix CEO Reed Hastings wants that to change.

The annual budget for Netflix originals is already $6 billion for 2017; the idea that it will grow even more is pretty fantastic.

Netflix CEO Reed Hastings speaks at the Consumer Electronics Show in January. "We want to focus on how we can be the embodiment of entertainment, joy, movies, and TV shows". "It's a mix [of viewing and subscriber growth]", he said.

In 2013, Netflix defined itself as a destination for premiere original programming with the debut of two shows: House of Cards and Orange Is the New Black.

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According to Hastings, the increase in recent cancelations is on objective.

Netflix once stood alongside internet giants like Google, consumer advocates and Democrats in pushing for harder rules that ensured internet providers treated traffic equally. It has been eight years.

Netflix's rapid rise from a mail order DVD rental service in 1997 to become the dominant global video streaming service has taken the world by storm and now they have almost 100 million people on their books. "We can't try to be them".

Here's a streaming media analogy to wrap your head around: Netflix is like Starbucks, and Amazon is like Walmart.

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- Admitted Amazon's push into TV is "scary", even if not a major threat to Netflix. Netflix and its ilk won a major battle a year ago when an appeals court upheld new FCC rules that would try to keep the Internet unfettered.


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