Apple debuts HomePod speaker to bring Siri into the living room

Soon, a device embossed with "Designed by Apple in California" may be on your nightstand or kitchen counter as well. The company is simultaneously disrupting the massive home speaker market and the emerging smart speakers space.

HomePod owners also won't have to tinker with the speaker to fit its position in a room, Apple said.

Apple unveiled a smart speaker called HomePod featuring the company's Siri personal assistant on Monday, pitting the company against similar products from Google and Amazon.

Apple have announced their new HomePod smart speaker. With this new device, Apple's overall message is clear - Apple HomePod is here to take on Amazon Echo and Google Home. It means that, like the Echo and Google Home, you'll be able to use AI and access Siri via the HomePod speaker to ask questions, issue smart home commands, or merely control the music.

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Apple spokeswoman Trudy Muller declined to comment.

Up to now, "Amazon subscribers have only been able to watch their shows on Apple TV using Apple's comparatively cumbersome Airplay system, which involves connecting another Apple product, like an iPhone, to an Apple TV using a Wi-Fi connection", my colleague Peter Kafka wrote. He expects service revenue to double by 2020 from last year's $24 billion. HomePod puts vocals in a direct center channel, and beams ambient sounds around for what Apple says is a more omnidirectional music experience. Will Apple exclusively market the HomePod to the United States like Amazon does their Alexa device, it looks that way. Google, Microsoft, and more have already started this - Google has the, while Microsoft launched the Machine Teaching Group over two years ago, now.

"We talked to the guys and they said "this might be misconstrued" said senior vice president of software Craig Federighi. The Siri speaker reached an advanced prototype stage late a year ago, Bloomberg News reported at the time.

This year's developers conference will be the first since 2013 to introduce new hardware.

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Desktop: Apple also announced a new iMac Pro, which will cost $4,999 and will be available in December. Planned Mac updates will include refreshed versions of the MacBook and MacBook Pro with faster Intel Corp. processors, Bloomberg News reported earlier this month. When it comes to sound quality, first impressions are that Apple has done a good job, which might be more worrying for established speaker makers who are looking to get more connected. As Sia's The Greatest played out, the HomePod sounded impressive: strong bass rang out - which was perhaps the overriding audio takeaway for the speaker - but the vocals still seemed sharp and crisp.

Apple will also likely let third-party services build products for the speaker. The massive installed user base for Apple smartphones, tablets and smartwatches nearly ensures the success of this system out of the gate, if indeed speakers of this nature are to become a significant consumer electronics niche.

Thus, HomePod makes it possible to control all HomeKit Devices remotely, using the Home app on any iOS compatible device. This effectively makes the new Apple speaker system a competitor to existing technology produced by the likes of Sonos.

HomePod has a whole load of fancy features that I won't go into here, but the core idea going in is that those smart speakers don't have sound quality to match their sophistication and that multi-room speaker systems are overcomplicated and expensive.

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